You just got used to the terms SEO and SEM, when something “new” comes around. Actually, it’s not new; it’s just finally getting more attention. Online Audience Optimization. SEO for SEM deals with optimizing your pages for search engines. OAO is about going above and beyond just getting traffic. Traffic is fantastic, but not if it’s the wrong audience. Traffic is an important goal, but should it be the only goal?
Know Your Audience
Many experts have been saying this for some time, but some people are not listening. Your target audience is why you are here, your target audience is why you make your products or perform your service. Everything you do has to start with knowing your target audience. Your target audience, not search engines, dictates your products, services and actions.
Show Your Audience You Care
Understanding your audience is important, and you should make it clear you care about their needs and opinions. If you are clear about your intentions in terms of your target audience and the benefits you provide them, (and you are offering clear benefits) then the audience you go after will have an emotional connection to your services. They’ll sense a connection that maybe they cannot quite understand but it’s there nonetheless.
Stop Focusing on Technology
Keywords do matter, it’s clear; however they cannot be your only focus. Many internet entrepreneurs forgot about that in their quest to be on a search engine’s the first page. This is why Google, as part of their goal to support their customers with high-quality search results, often make changes that affect us marketers directly. As soon think you have it figured out, they change the rules or algorithms. Don’t concern yourself with the algorithm; rather focus on your clients, and what they need from you.