Segmenting your market is key when it comes to successful marketing campaign. However, have you ever considered segmenting your keywords and analytics to better understand your audience? Let’s discuss this in greater detail.
Considering that your Google Analytics will give you “new visitors” and also “returning visitors”. You’ll see keywords that were used, plus the new “keywords not provided”, in addition to “non-paid search traffic”. You can even see what browser they used to visit your web site. This information tells you a lot about your current and potential clients.
Inside your Google Analytics you could customize the segments that you want to focus on. For example, you can segment by using referring sites, location, and landing pages. All of this data is useful because the more information you have about your target market, the more pinpointed your content marketing can become, which in turn assures your audience views your information in the places they visit.
SEO’s objective is to help you get more organic visitors to your site. Part of improving SEO is to gather as much data about your clients and future clients so you can create valuable content, products and services for them based on this data. You need to dig deeper into analytics, segmenting the data you have in as many viable methods as possible. You need to figure out which visits convert to sales, and which don’t, and then try to figure out a way to get greater sales conversions.
It used to be that you could just throw a brief blog post, for an indefinite length of time, and not concern yourself after that; and, you would still make lots of money. Unfortunately today, people are extra savvy and expect much more than a few brief blog posts. These days, to truly set yourself up as an idea leader, and an authority, you want to create longer, in-depth content in a way that conveys to your audience how that benefits them.
But wait. As far as you know people don’t want to read longer content, or watch long videos right? There might be some truth to this, however, longer content offers more facts, and engages your target audience in much more efficient manner. You can express a subject with more efficient ease than if you kept it to 500 words or less.
• Longer Features Equate to Higher Quality • The Author Can Dig Deeper • Helps Eliminate People Who Aren’t Serious • You Can Include More Visuals • Search Engines Like Long Content • People Tend to Share Longer Content More
There are certain types of content that lend themselves to digging a little deeper.
White Papers — a white paper is historically used by certain government authorities and learning/development circles. The rationale of a white paper is to provide authoritative statistics which lead the readers to answers that interest them. Generally, the end result is to assist readers in making the right choice to do something like buy a particular service, product, or even to vote a certain way. Usually the white paper will describe benefits, present questions, tips or points about the topic, in addition to making suggestions and solutions.
Case Studies – Because a case study covers so much material, these are usually quite long. You should outline the issue or problem, offer the solution and present your results via the case studies that you post. This could without a doubt keep people interested. Many folks like reading how a solution worked for others, so case studies are an amazing example of longer content material.