Understanding in-Depth Content and its Effect on SEO and Audience

It used to be that you could just throw a brief blog post, for an indefinite length of time, and not concern yourself after that; and, you would still make lots of money. Unfortunately today, people are extra savvy and expect much more than a few brief blog posts. These days, to truly set yourself up as an idea leader, and an authority, you want to create longer, in-depth content in a way that conveys to your audience how that benefits them.

But wait. As far as you know people don’t want to read longer content, or watch long videos right? There might be some truth to this, however, longer content offers more facts, and engages your target audience in much more efficient manner. You can express a subject with more efficient ease than if you kept it to 500 words or less.

• Longer Features Equate to Higher Quality
• The Author Can Dig Deeper
• Helps Eliminate People Who Aren’t Serious
• You Can Include More Visuals
• Search Engines Like Long Content
• People Tend to Share Longer Content More

There are certain types of content that lend themselves to digging a little deeper.

White Papers — a white paper is historically used by certain government authorities and learning/development circles. The rationale of a white paper is to provide authoritative statistics which lead the readers to answers that interest them. Generally, the end result is to assist readers in making the right choice to do something like buy a particular service, product, or even to vote a certain way. Usually the white paper will describe benefits, present questions, tips or points about the topic, in addition to making suggestions and solutions.

Case Studies – Because a case study covers so much material, these are usually quite long. You should outline the issue or problem, offer the solution and present your results via the case studies that you post. This could without a doubt keep people interested. Many folks like reading how a solution worked for others, so case studies are an amazing example of longer content material.

Let’s discuss Free Traffic!!

OK, so you have a web site, you have a product. You are all set and ready to go…Now what? Traffic, that’s what!!

In order to survive in e-Marketing, you need traffic into your web site. That’s a given. So, where do you go for traffic? Can you afford to pay for traffic? If so, then perhaps you might want to consider Facebook as a source of traffic. Yes, you’ll need to sign up if you don’t already have a Facebook account. But the process is fairly simple. Create an audience that may be interested in your product or service, then, create the ad; send the ad; pay for the ad; and bingo!! Traffic comes to your site. Well, perhaps it’s not that simple, but it’s basically how you do it.

What about free traffic sites? Have you considered them at all? If you are on a very tight budget and need to get something going as far as traffic is concerned, this might just be the way to go.

There are sites called safelists. These sites provide free traffic to you, provided you agree to receive their members’ ads into your email account. Yep, nothing is exactly free, but at least it’s not going into your pocket. The fee will be some work on your part in order to receive this free traffic.

The disadvantages of this are that this system works on a credit or points system. You are awarded credits or points for each email read, for which you can exchange for the number of emails you can send out to their members. Also, you need to be on the email more than 15 seconds each, to have it considered read. Ok, that’s a bummer, but, again, it’s free traffic.

I strongly suggest you create two new email accounts; preferably Gmail as the sites prefer it that way. One Gmail account will be your contact email, the second Gmail account will serve as the recipient of the many offers you’ll be receiving. Because of the huge number of offers being sent, you do not want to use your personal Gmail account for this. It will get crazy very quickly.

Here are a handful of sites you might want to review and/or sign up for if you want to give this a go:


Give it a shot!! Why not? You may find useful information in the process that will benefit your endeavors.

To your success!!