In the ‘race’ to get the highest ranking possible by search engines, you should be aware that there are many bad practices you should not consider. No matter how good you think your ranking will be, you will most likely end up with a terrible ranking. The following are just a few examples of negative SEO. Try to avoid doing these are all costs or you will get penalized.
Shallow Content On Your Posts
You need to avoid writing thin or shallow content on your posts. The minimum number of words per post is at least 300 words. The higher the number of words, the better your ranking will be. But, beware of trying to increase the number of words and not provide quality. That also will have a negative effect on your ranking.
The other method, frowned upon by search engines, is Cloaking, which means making doorway pages. Simply put, making a different version of a page for humans and another just for search engines. This is seen by search engines as a bait and switch tactic and a deliberate attempt to manipulate search results. So, don’t do this as the damage to your website may be irreparable.
This is one of the oldest tricks in the book. Using the same keyword over and over within the same 100 word limit is a prime example of keyword stuffing. The keyword should not be mentioned more than one time for every 100 words. Also, do not use the H1 tag multiple times. Use them sparingly like once or twice per every 300 words.
For example, your posts contain stuffed keywords that are hidden to the eyes of the reader. Similar in practice to cloaking.
Piracy or Plagiarism
Basically this means you are copying posts from other blogs or websites as if they were your own. Obviously, you’d be stealing someone else’s work. Instead, learn copywriting. You can rewrite the post from another blog or article, in your own words. Remember you still need to provide value to your readers. So just because you are rewriting an existing blog post, you are basically repeating the same information. So, you are not adding value to your readers. Give additional information and make the re-written post your own.