Dissecting Analytics and Keyword Segmentation

The point of all this work of SEO is to increase sales, get more newsletter sign ups, more leads, and a stronger connection with your target audience. This is why the data you gather is also crucial. As you segment data to study it, further drilling down will give you a more precise picture about your audience and what makes them act in the manner you need them to act. Which sales page works better? What keywords attracted visitors who opted to buy from you?

There‚Äôs so much information that it’s easy to get overwhelmed. So, take it one step at a time. Filter out, group, and segment. Recognize which type of visitor they are; are they new visitors, customers, affiliates or perhaps a different category? How did they get there? Did they use a particular keyword, clicked a paid advertisement, or perhaps they found a guest blog post or ad on another site? Furthermore, you need to identify how new prospects act to your website in contrast to people who are already your customers.

In order to segment your traffic data properly ensure that you have correctly set up your analytics. Email, social media, mobile traffic, QR codes, and redirects will have trackable links that tell you from where the visitors originated. Without properly set parameters it’ll be hard to discover how more segmented analytics will help your SEO and of course, conversions.

To Your Success!!!