Segmenting your market is key when it comes to successful marketing campaign. However, have you ever considered segmenting your keywords and analytics to better understand your audience? Let’s discuss this in greater detail.
Considering that your Google Analytics will give you “new visitors” and also “returning visitors”. You’ll see keywords that were used, plus the new “keywords not provided”, in addition to “non-paid search traffic”. You can even see what browser they used to visit your web site. This information tells you a lot about your current and potential clients.
Inside your Google Analytics you could customize the segments that you want to focus on. For example, you can segment by using referring sites, location, and landing pages. All of this data is useful because the more information you have about your target market, the more pinpointed your content marketing can become, which in turn assures your audience views your information in the places they visit.
SEO’s objective is to help you get more organic visitors to your site. Part of improving SEO is to gather as much data about your clients and future clients so you can create valuable content, products and services for them based on this data. You need to dig deeper into analytics, segmenting the data you have in as many viable methods as possible. You need to figure out which visits convert to sales, and which don’t, and then try to figure out a way to get greater sales conversions.