In the ‘race’ to get the highest ranking possible by search engines, you should be aware that there are many bad practices you should not consider. No matter how good you think your ranking will be, you will most likely end up with a terrible ranking. The following are just a few examples of negative SEO. Try to avoid doing these are all costs or you will get penalized.
Shallow Content On Your Posts
You need to avoid writing thin or shallow content on your posts. The minimum number of words per post is at least 300 words. The higher the number of words, the better your ranking will be. But, beware of trying to increase the number of words and not provide quality. That also will have a negative effect on your ranking.
The other method, frowned upon by search engines, is Cloaking, which means making doorway pages. Simply put, making a different version of a page for humans and another just for search engines. This is seen by search engines as a bait and switch tactic and a deliberate attempt to manipulate search results. So, don’t do this as the damage to your website may be irreparable.
This is one of the oldest tricks in the book. Using the same keyword over and over within the same 100 word limit is a prime example of keyword stuffing. The keyword should not be mentioned more than one time for every 100 words. Also, do not use the H1 tag multiple times. Use them sparingly like once or twice per every 300 words.
For example, your posts contain stuffed keywords that are hidden to the eyes of the reader. Similar in practice to cloaking.
Piracy or Plagiarism
Basically this means you are copying posts from other blogs or websites as if they were your own. Obviously, you’d be stealing someone else’s work. Instead, learn copywriting. You can rewrite the post from another blog or article, in your own words. Remember you still need to provide value to your readers. So just because you are rewriting an existing blog post, you are basically repeating the same information. So, you are not adding value to your readers. Give additional information and make the re-written post your own.
It used to be that back links were seen as the number one SEO factor for top search engine rankings. However, this appears to be not the case anymore. Links will continue to lose relevance as user experience and content relevance are gaining more and more importance.
Google, Bing, and other search engines have improved at ranking the best and most relevant content. Additionally, with the evolution of smartphones, fresh and most shared content gets higher ranking. For a number of niche topics, a high ranking is doable today without a large number of high-quality back links. As search traffic increases from mobile devices, webpages are often liked or shared and not actively linked like before.
Are back links still important?
The answer is YES. Back links are still a factor that directly affects your SEO rankings. But, remember, the increasing role of apps and app rankings in organic search has also reduced the importance of back links. Back links will continue to be a part of the SEO algorithm, but now, they are termed as just another SEO factor and no longer the primary SEO factor to achieve high Google rankings.
Please keep this in mind.
Brand awareness and relevant content generate more back links from different domains over time. Also keep in mind that the most important type of back links are ‘quality’ back links, that is, those that are coming from an authentic website, which have better benefits for your website’s SEO.
One surefire way to get free back links.
One great way to get free quality back links are those that come from news sites. This is because news websites will mention the source website (your website) or the domain name of the source news in the body of their news article or at the bottom. Some news websites will directly link to the original news page; others just link to the home page of the source website.
So, how to you get on to a news website?
If your website publishes a press release of your newly announced product or service, the news sites may publish that information and link back to your homepage as the source of that piece. Now, you cannot expect to rise to the top of the rankings immediately, solely on these news sites back links. It may take some time for the news to spread. In time, your back links number will increase and therefore, your ranking will too.